Hi Aaron, Inna, Ella, Andrea, Kiko, Ilya, Aisha, Artur, Rucha, Karin and Per.
How was your week?
If you ask me, this week was quite hectic. I found a deep underlying disaffection with dumbing things down while at the same time learnt to understand the meaning of why we intend to do so. This means that I approximated an understanding of why we are writing the so called "how2guide" to Nova or "toolbox", if I still may.
Nova is a brand:
As any great brand nova has an image which brings tons of associations. We need to confine this image to be a coherent and consistent one over time and place, to make sure that our expansion strategy does not dilute the Nova brand. Therefore we are channeling potential startup managers in making the same realisations we are making and we want to lock that process down so much that even with half a brain they could understand it.
Coming from a background where finding the right people around you is all that makes sense and all that leads to productivity, I feel that I do not relate that much to this strategy. But if we mirror our group and see the vast diversity in it I feel that it might be best to create simplified guidelines that can include all different cultures and backgrounds to join our process.
Basically I have learnt that our toolbox is that handbook that shows you how not to fuck up on basic stuff, and there I do truly see the importance of.
Nova strategy:
On a brighter note, day by day I see more potential in the Nova idea, and day by day I feel that there are more opportunities and possibilities out there that we have yet to discover. An example that comes to mind is the realisation of an output from the combined skills of Nova members or the barter deals that can be used to build some credibility. I feel that in the next weeks we will face quite some strategic challenges around the definition of "value added membership" for Novas.
Ow and me and Andrea bought ourselves a cocktail called "the volcano" that only costed 390 SEK :)
From Stockholm, with love,
Stefan
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