Sunday, July 13, 2014
Start action? Land page insights....
We had our first week and was full of feelings, questions and expectations. We had our second week and was full of research, exercises, informations and more questions.
I'm thinking, quite often, in how should I start plan what and how I will be moving forward in the following weeks. Time is going so fast, today is already the first day of the third week and we will be starting a new module. Several concepts and experiences, pre and during Nova, come to my mind in how I should be launching a prototype to test people's interest and engagement within my country and network.
Through all this thinking I decided to launch a landing page to be spread out among students and young professionals in Brazil. However I'm not planning to do it just for doing it. Now I'm thinking about an approach that would lead the interest of those. Right now is tricky to engage students, specially, since is their vacations there.
I think as a Startup Manager would be, relatively, uncomplicated to host a webinar within some universities but, again, we need them to have the students there. My main concern is that people would not be signing up because they would not have access through the right channels (school) for now, which doesn't invalidate the hypothesis but can create confusion about the market.
Another challenge is the World Cup and protests, not mentioning the presidential elections, occurring in Brazil that might influence in the process of gathering people together.
Not difficult to overcome but is very important to think about them.
Would love some insights and opinions. The land page is ready to go:
Connecta - Pessoas e Oportunidades
Let's keep talking and sharing...
Artur Sousa
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Nice Arturo! Very proactive :) Is this mainly for Uni students? I like the name "Connecta"
ReplyDeleteHey Ruchitaaa, from what I'm thinking it would be just for UNI now since we can controle the extension (kinda) inside schools through their deans, manager....
ReplyDeleteHey Artur! Great initiative once again!! Do you have any ideas on how you're proceeding with this exactly?
ReplyDeleteNot yet Aaron. I still need to plan the strategy and how to overcome those challenges. But I'm thinking, at first, to prototype with one university only and see how that would affect the access and subscription within one group. So we would be able to measure, precisely, different messages on the website in different groups to see effectivity. Kind of an A/B test.
Deletewow! Arturo
ReplyDeleteI'm amazed, it looks professional and orange enough to associate it with Nova. i was disappointed not to find Eng button, but hope its beginning of your web)