Last days and Approaches

Well,

The last few weeks we experienced the convergence of our work throughout the summer.  Our interactions with Nova/Universum executives brought out another facet of our work.

As we talked before we weren't brought here to develop a business plan itself, since Universum has many experienced professionals to do that, as they did. Our goal was to bring our different expertises and create a new meaning to Nova.

Our faces and, these experiences, can be seen on our toolbox that, aligned, with the business side creates a new phase to the company.

With this being my last week here at the HQ I can't help but think on the execution itself. Our assumption had a lot of help and thinking, not only from our peers at Nova, but from people all over the world as well but they are, still, assumptions. The execution will show us what is feasible, in fact, and what is not.

I was thinking about the lading page and I glad that I didn't do it when I was trying to. I couldn't, at that point, offer anything more tangible or mobilize people and give them something back, on the process of creating and boosting the organization back in Brazil. That would have a great potential to undermine my credibility within my network about doing or not doing it, in fact, with them.

I believe that some of the thoughts I had so far about the approach would be:

- The advisory board, cited on the Growth Hacking chapter and also by Lars, will be critical on the arrival and creating the first connections.
- Gathering interesting people around it and setting up meet-ups with them
- Understanding what matters to them and what they want to see/listen (Potential speakers, themes, activities)
- Put the referral strategy to work for us.
- Getting the best ones to apply to Nova and sharing with them our goal.
- Follow the strategic plan to, after having a meeting and members, communicate with companies.
- Invite companies to be part of the process, so they can see our potential, our strengths.
- Get down to business.
- Put business and those members together, working collectively.
- Report the track and its results, tweak when necessary.

Many learnings will come from the process itself. With Nova team working with us, sharing their experiences and mentoring us on the ones we are creating, and the Nova Global team I believe, greatly, in our success and how we can - through a learning system - expand Nova globally.

I do know, however, that our approaches will be different in different places. So our communication during the process is critical and necessary to reduce risks.